You should always keep track of how your links are performing which is why we recommend using ClickMeter to keep track of all your links.
One of the most important factors when doing online marketing would be to create value for your niche. You need to offer your niche something that they would consider valuable. This can be a free e-book on something that you specialise in a coupon or a voucher for something. Provide them with anything off value in order for you to get their contact details which you can add to your client contact list. This is important when doing online marketing. You need to build your contact list in order to convert leads into paying customers.