> OnPage Optimization
> OffPage Optimization
When setting up a website it is important to pay close attention to these two categories. The reason for this is because it’s easier for Google to index your website once it’s optimized efficiently. This also allows your customers to find your website much faster on the different search engines available on the internet.
The most important factor to pay attention to when doing OnPage Optimization on your websites is:
Selecting the right keywords is crucial to ranking well in Google
Selecting and using the right keywords for your website is an important factor when doing OnPage Optimization. Make sure that the relevant keywords for that particular webpage are mentioned at the top left hand corner as well as the bottom right hand corner. This will allow Google to identify what every webpage on your website is about. Now that you have mention your keywords throughout your website the next step would be to make the keywords bold, underline or italicize. Remember to do this only once per keyword, per webpage.
Make sure your website has descriptive page titles
Make sure that each page on your website has its own page title. The title of a website can usually be seen at the top of the web browser and it should describe what the website is all about. This will allow your target audience to identify whether your website is relevant to their needs and it also a good way to make Google and the other search engines aware of what content can be found on your website.
All the pages on your website should have page descriptions
Similar to your page title, make sure that each of your webpages has its own page description in order to provide Google with additional information about your website. The page description is a short summary of your website and what services you offer.
You should always keep track of how your links are performing which is why we recommend using ClickMeter to keep track of all your links.
Place your keywords in your <h1> header tags
The <h1> header tags are the most important headers on a webpage should contain all your most important keywords. The <h1> header tag should be placed at the top left hand corner of every webpage simply because Google reads webpages from the top left hand corner to the bottom right hand corner. The <h1> header tag also serves as a title for the content on that particular webpage.
Place your second most important keywords in your <h2> header tags
The <h2> header tag is usually the sub heading of the <h1> tag. This tag should contain your second most important keywords and should describe to the reader what the post is all about.
Make sure you place <alt> image tags on all the images on your website
Since you have managed to mention your keywords in your <h1>, <h2> tags and throughout the content on your website the next step would be to place your keywords on your images. This is also known as <alt> image tags and the html code for this would look like this <img src=”graphic.jpg” width=”500” height=”100” alt=”Web and Graphic Designs”>.
Your website should move up a few places in the search engines now that you have managed to implement your OnPage Optimization strategies successfully.
This form of Search Engine Optimization is more important than OnPage Optimization. This is because search engines look at this when ranking a website. The factors used when doing OffPage Optimization includes:
Place your links on websites that’s in your nice
It is important to place your website link on websites that falls in the same category that your website falls in. For example, if you have a Graphic Design website you will then want to place a link on a website that offers Graphic Design services to the public. You can have links on websites that doesn't fall into the same category but his should not make up a large portion of your total backlinks.
A great way of getting good quality one way links to your website would be to submit articles to article directories.
Make sure to place your link on good quality website
Another important factor to remember when doing link building is to make sure that you place your link on websites that has a fairly high Google Page Rank, contains a lot of content and are ranked high in the different search engines available on the internet.